I was an Atomic Robot Jungle Vixen!

I was thinking about what I was saying about sponsorships yesterday, and that got me to thinking about the major arena here in Edmonton.
Originally it was Northlands Colisseum. The Colisseum. That definitely brings an image of size, somewhere you can stage EVENTS! Sports, concerts, gatherings, all at the Colisseum!
After that it gained a sponsor and became Skyreach Centre. So it's a centre. A bit of a yawner, but at least "Skyreach" sounds good. Reach high! Go for your dreams! Sure it's the name of a company that supplies equipment like cranes, but it still sounds good.
Now it's Rexall Place. Rexall is the name of a drugstore chain, that's one thing. But "Place"? Jeepers, can it get any more friggin' generic than that? "Where is the concert, is it at the Place?" No no no. Not good at all. I don't think we can have a more boring name if we tried. Rexall Place. A name that conjures up... nothing.
So I wonder what's next. Pizza 73 Location? Volkswagen Area? It doesn't really matter who the sponsor is, but geez, "Place" has to go. Everyone calls it the Colisseum still anyway, so just keep that and stick the sponsor's name in front of it. Hey, if I was running Rexall I'd rather have my name on a Colisseum than a Place anyday.

posted by Tabby at 9/16/2004 12:57:00 a.m.

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